I need to up my marketing game. Marketing takes time, energy and money to be successful. I have plans in place for an awesome new web site which again, takes time and money to create an amazing web site that can work for me and keep up with my competition. I have had this current web site from the very beginning and it's outdated and lacking in many areas that I need to help my business stand out. I am hoping to roll the new site out around the Holidays. I also need to upgrade some of my equipment that is becoming outdated. It's crazy how even a 2 year old camera can be so behind the times now!
As I'm sure you know, I opened my studio in February of this year. It was such a scary and exciting leap and so far, things are going well but it's not as easy as opening a space, sticking my sign on the door and expect people to come running. I still need to put in the work and effort to grow my business and help support my family.
In order to continue to grow my business, I've made some small changes to pricing here and there, but I knew deep down the time would come for me to make a big change. You see, ever since I started taking pictures for clients, I have been 100% all-inclusive, meaning for 1 fee, clients get ALL of the images. True, not all of them are retouched. But also, including unretouched/original files is a huge no-no in the photography world. Being all-inclusive caps my income and doesn't allow clients with variable budgets to spend more (or less) depending on their desires.
Including the unretouched images puts me at somewhat of a risk. I do ask clients to not print or post unretouched images online. The reason being because it is an unfinished product.. and it's not a real representation of the quality of work that I provide. I could lose potential clients if my unfinished work is floating around with my name attached to it and it looks unprofessional. I don't want or need that to happen.
Also, DVD's are becoming a thing of the past. I have been burning DVD's for 10+ years now and they are slowly, or not so slowly becoming obsolete.
And so, the need for change has come.
With this change, I will still be offering mini sessions and the classic one-hour sessions. I will still be including digital files. I will still be providing you with beautiful, wonderful images of your family to cherish. I will also still be offering the opportunity for you to keep ALL of your images (yes, even the unretouched ones), but it will be arranged slightly differently.
From today on with any new session booked (current booked sessions can keep my old pricing structure), your session will include a select amount of retouched images. You have the option to purchase more retouched images depending on your budget and desire. These images will now be delivered to you via online download. No more DVD's!! Hooray!!
I will not be including original/unretouched files; however, I am offering them to be purchased. If you choose to purchase the originals, they will be delivered to you along with your retouched images on a USB thumb drive in a pretty little bubble padded envelope.
I wanted to explain my changes and the reasoning behind them because some of my long time clients might not understand the need for the changes. I've been doing things the same way for a very long time and I sincerely hope I don't lose anyone over it. I am still offering extremely competitive pricing for my quality and experience. And I don't believe you will find another photographer out there who offers what I used to offer any longer unless they are brand new to this field.
I have loved seeing my business grow over the years and have loved the friendships and connections I've made through it all. Thank you to all who have helped get me to where I am today, especially my wonderful clients. The wonderful, busy Fall time is fast approaching and I can't wait to see many of my families who have come back year after year. I also am so excited to share a few things I have planned for the season! Themed Mini Sessions!! Stay tuned for more information about those!